Self-Therapy & Journaling Apps Thrive in Brazil: A Look at Q4 2020 Data

The final quarter of 2020 saw a strong performance from the top self-therapy and journaling applications on the iOS platform in Brazil. Using data provided by Sensor Tower, we can observe the trends in downloads, revenue, and weekly active users for these apps during this period.

Cingulo – Mental Wellness had an impressive quarter, with downloads peaking at approximately 3.9K in the week of October 12th and then stabilizing around 2K towards the end of December. The app's revenue showed a peak of around $2.3K in the weeks of October 19th and November 16th, while weekly active users saw an upward trend, reaching nearly 12.5K in early October and then leveling off to around 10K by the end of December.

Productive - Habit Tracker also performed well, with downloads reaching a high of 4.4K in the final week of December. Revenue for Productive experienced a decline from $2K at the start of the quarter to around $1.4K at the end, but weekly active users saw a significant increase from 20.7K to nearly 19.4K in the same period.

Fabulous: Daily Habit Tracker had varied results, with downloads fluctuating throughout the quarter, hitting a low of 179 in the week of December 7th but then rising to 1.7K by the year's end. The app's revenue also saw fluctuations, with a notable peak of $1.9K in the week of October 5th. Weekly active users for Fabulous declined from 15.9K to 11.8K over the quarter.

Daylio Journal - Daily Diary observed steady downloads, with a high of 1.8K in the week of October 19th and another rise to 1.7K in the last week of December. Revenue remained modest, hovering around a few hundred dollars throughout the quarter. The weekly active users for Daylio remained relatively stable, with a slight dip towards the end of the quarter.

Lastly, Day One Journal: Private Diary showed a steady increase in downloads, culminating in 464 downloads in the last week of December. Revenue had its highs and lows, peaking at $151 in late October. Weekly active users saw a healthy increase from 473 to 660 over the quarter.

These insights, provided by Sensor Tower, indicate a notable interest and engagement with self-therapy and journaling apps among iOS users in Brazil during the fourth quarter of 2020. For more detailed information and analysis on app performance, Sensor Tower's comprehensive data platform offers further insights.